Museum of Tolerance Brand Identity

It was time the Museum of Tolerance to reach out to a young, diverse LA community, that needed an enlightened approach to understanding. Clutch Design was brought in to design a new identity that symbolized connecting ideas, invoking leadership and be an educational bridge for future generations.The MOT logo is a symbol of colors/human beings coming together and interlocking. New branding in collaboration with Yazdani architectural studio’s renovation of the space made the museum a destination point in the city.

ClientSimon Wiesenthal CenterServicesLogo, Brand Identity