We seize hearts and minds and align them with your brand.

DENNIS PURCELL

CREATIVE DIRECTOR

Since 1995, Dennis has been creating some of the most memorable logos, packaging and advertising for brands including Fox Racing, Slednecks, Razor, Eidos, Vtech, Foxy, Kenwood, Neo-Metro, The Museum of Tolerance, Messermeister, and EIF Revlon Run Walk For Women.

Dennis’ work has won many awards including the San Francisco Show, The AltPick Awards, and Mohawk Paper Promotion, and has been published in many design annuals including Rockport Publisher’s LogoLounge 1&3, Exploring Package Design and Exploring Typography. He also exhibited in the AIGA showcase in the Pasadena Museum of California Art.

WHAT WE DO

Define what your brand promise is. Who are you? What do you stand for? What do you stand against? Serves as a differentiator between you and your competitors.

Putting a face on strategy. Your identity is a representation of your brand’s promise and values.

The last chance to grab attention and make the sale. We design retail packaging that stands out from the crowd and demands attention.

Create a digital strategy that moves the chains and builds your brand. We design eye grabbing web experiences, shopping carts, and applications.

Looking to disrupt a market, educate consumers, or simply to grow sales and gain marketshare?  We craft fearless ads for any budget and market.

Inspire space. From consumer retail, restaurants, workspace, and trade shows our experienced team designs award-winning branded environments. We design and manage the process from concept to opening day.

Print is alive and well. In the last 10 years, direct mail response rates increased by 14 percent with an average return of 1,300 percent.

Your brand in motion. Whether it’s a brand video, product explainer video or tv spot, we concept and manage the process from concept to show time.

HOW WE DO IT

Our process begins with some consistent steps when approaching most projects.

1) Listen

The kick-off meeting is the most import stage to understanding your business and objectives.

2) Learn

We examine your brand's current design form and function, business situation, competitive landscape, and audience alignment.

3) Ideate

Here we clarify vision, strategies, goals and values, and formalize an actionable design direction, and begin sketching.

4) Iterate

Sketch out initial ideas—critique, review, revise, design, then rinse and repeat until we get it right.

CLIENTS

Action Sports
Answer Products
Billabong
Dbot5
Fox Racing
Griffs
Shift
Slednecks

Consumer Products
Kanex
Messermeister
NatureBright
Pelican Products
Razor
Sip N Go
Sony
Vtech

Music & Entertainment
Busta Rhymes
Concord Music Group
3 Ball Entertainment
LifeForce Jazz
Street Legacy Records
Yellow Brick Records

Agencies
Advertising For Humanity
Cornyn + Partners
Dine
Schawk!
Ignited

Fashion
Harvest
Parabellum

Video Games
Crave Entertainment
Eidos
THQ
Psygnosis

Cause Related
Crosstown LA Challenge
EIF Revlon Run/Walk For Women
Museum of Tolerance Los Angeles

Food & Drink
Circle 9 Brewing
Foxy Vegetables
One® the better banana co.

Misc.
Dunn Edwards Paints
Eagle Protection
OP3
SpaceX
Wells Fargo